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The purpose of Business is to create a customer.
Marketing is the ongoing process of moving people closer to making
a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, become complacent to someone else's products,
services or values. Simply, if it doesn't facilitate a "sale" then it's not marketing
The practice of marketing
has been around since the beginning of time. A market was a place that people gathered to sell, buy, or exchange tangible
goods or services.
Such meetings embodied many aspects of today's marketing methods. The difference being, today's
technology allows us to reach millions with less effort that it once took to reach a small village.
To compete in today’s
global market, the Internet, technology and online services must be integrated into your marketing campaigns, to allow you
a better chance at success.
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CIC MARKETING MAGAZINE
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